Performance Marketing Executive

1. Strategic Test Leadership:

• Develop and own the A/B testing roadmap for product discovery on social platforms (TikTok, Instagram, Facebook, etc.).

• Formulate high-impact hypotheses with Product and Marketing leaders, aligned directly with business KPIs.

• Prioritize tests based on potential ROI, strategic alignment, and resource requirements.

2. Team Leadership & Mentorship:

• Lead, mentor, and scale a high-performing in-house team of A/B testers and analysts.

• Establish and document best practices for test design, execution, and analysis.

• Foster a culture of curiosity, data-driven decision-making, and continuous learning.

3. End-to-End Test Execution:

• Design robust A/B/n and multivariate tests with statistical rigor (proper sampling, significance testing).

• Oversee technical implementation with engineering and marketing teams.

• Conduct deep-dive analysis to uncover the "why" behind user behavior.

4. Executive Communication & Storytelling:

• For Executives: Translate complex test results into clear, actionable business insights. Connect outcomes to financial impact and strategic goals.

• Maintain a real-time testing dashboard for organizational transparency.

• Bachelor’s degree in Marketing, Business, Statistics, or

• 1 to 5+ years of experience in performance marketing, product testing, or digital analytics (experience in Nutra, e-commerce

• Strong analytical mindset with basic knowledge of marketing metrics and testing methodologies.

• Proficiency in Excel/Google Sheets; familiarity with Meta Ads Manager, TikTok Ads, or similar platforms.

• Detail-oriented, data-driven, and eager to learn.

• Good communication and teamwork skills.