Media Planner Manager

About Blueseed Group: Blueseed Group has grown from the leading video ad network in Vietnam into a complete digital media-tech ecosystem branching across our own premium ad network (connecting top 300 local websites) to our programmatic system powered by DV360; leveraging our premier marketing partner with tech giants Google/Facebook/Tiktok; and utilizing millions of Internet users on Youtube and Facebook with our own content, channels, and fanpages. We are continually pushing ahead in the fast-moving digital marketing space and thrive under this ever-evolving industry's unique pressures. Our group are now a combination of:

• Blueseed Media - a 360 degree digital agency, provides full-service for digital marketing from strategy, planning, to campaign execution
• Blueseed Digital - an all-rounded digital marketing partner, provides wide-range data-driven brandformance services including strategy development, social management, content creation, paid media & web development
• Blueseed Communication - Provides end-to-end marketing solutions based on close connection between Strategy and Creative Media. Main service : focus on branding social solutions.
• Blueseed Hanoi - A brand's strategist in branding, communication & marketing that can merge creative & performance in brand's approach
• Greenoly - the leading online retail on Vitamins, Supplements, and Natural Health Products

SCOPE OF WORK Media Manager is responsible for leading the strategy and overseeing the end-to-end execution of media activities across the assigned client portfolio. This role not only manages media planning and execution but also drives team capability development, optimizes campaign performance, and directly contributes to revenue growth. The Media Manager reports directly to the Head of Media or CEO. 1. Media Strategy & Planning

• Develop comprehensive media strategies for the client portfolio, ensuring alignment with each brand’s business and marketing objectives.
• Craft omni-channel media plans, including Paid Search, Paid Social, Programmatic, YouTube, Display, and emerging platforms.
• Define audience strategies and channel mixes driven by data analysis and industry insights.
• Consult and present media strategies to senior-level clients.

2. Campaign Management & Performance Optimization

• Oversee the full campaign lifecycle: from KPI setting and progress tracking to optimization and final reporting.
• Approve media schedules, budget allocations, and media buying decisions prior to execution.
• Ensure reporting quality, providing accurate and timely campaign reports, monthly reviews, and post-campaign analyses (PCA).
• Proactively propose data-driven solutions to enhance performance (A/B testing, creative optimization, bidding strategies, etc.).

3. Client Management & Business Development

• Maintain strong relationships with clients at manager/senior manager level, acting as a trusted strategic partner.
• Identify and leverage upsell/cross-sell opportunities to expand business scope.
• Participate in new business pitches, prepare proposals, and present media solutions to potential clients.

4. Team Management & Development

• Lead, coach, and mentor a team of Media Planners/Senior Planners (2–5 members).
• Assign tasks, review outputs, and ensure continuous capability development within the team.
• Foster a data-driven, proactive, and creative team culture.

5. Internal & Partner Collaboration

• Collaborate closely with Creative, Analytics, Social, and Account teams to ensure seamless strategy integration.
• Manage relationships with platform partners (Google, Meta, TikTok, Zalo) to stay updated on new products and optimize partnership opportunities.

REQUIREMENT Experience & Expertise

• Minimum of 5 years of experience in digital media, including at least 1–2 years in a team management role.
• Proficient in advertising platforms: Google Ads (Search, Display, YouTube, DV360), Meta Ads Manager, TikTok Ads, and Zalo Ads.
• Proven experience managing media budgets of at least VND 500 million per month.
• Strong understanding of programmatic advertising, audience targeting, and data-driven marketing.

Skills

• Strategic mindset with the ability to see the big picture and approach problems with structured thinking.
• Excellent presentation and communication skills in Vietnamese; proficiency in English is a plus.
• Strong analytical skills, with proficiency in Excel/Google Sheets; experience with GA4 and Looker Studio is a plus.
• Leadership capabilities with the ability to motivate and develop team members.
• Ability to work under high pressure and manage multiple projects simultaneously.

Certifications (Preferred)

• Google Ads Certifications (Search, Display, Video).
• Meta Blueprint Certification.
• DV360 / Google Marketing Platform Certification.