Marketing Executive - Oakwood Residence Saigon

Job Purpose:

Finding actionable items to deliver the Oakwood Residences Saigon & RichLane Residence brand promises to residents, guests, prospects, partners, and team members.

Shaping all communication, both written word and visuals, and managing the respective communication channels to optimize reach.

Job Responsibilities

Brand Guardian:

1. Be fully conversant with the brand, its standards, and its DNA (visual and written

communication, product, service, distribution e.g. brand Packages)

2. Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels

3. Manage all marketing/promotional/sales collateral development/production both on and off line

Communications:

4. Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods

5. Establish and maintain a relationship with key local press and media

6. Liaise with the regional communications team to maximize communications exposure

7. Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand

Relations:

8. To identify opportunities and evaluate opportunities through sponsoring and collaboration with key opinion leaders

9. Drive the marketing and communication (internal and external) of the Hotels CSR commitment

Digital Marketing:

10. Effectively manage the hotel’s content and visuals presence

11. Oversee online advertising for the hotel (display banners, SEM/PPC etc)

12. Manage social media accounts and content development as relevant to the hotel markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks

13. Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator

14. Guard the digital reputation and highlight concerns and/or progress

15. Recommend new alternatives or ideas to develop the Hotel’s digital marketing strategies

Event Management:

16. Initiate and participate in resident experience, guest events, and other events taking place in the property

• Diploma / Degree in Marketing or related field./ Bằng Cao đẳng,Cử nhân chuyên ngành Tiếp thị hoặc lĩnh vực liên quan.
• At least two years of relevant experience./ Ít nhất 2 năm kinh nghiệm trong lĩnh vực liên quan

• Knowledge in the Hospitality Industry./ Có kiến thức về Ngành Du lịch và Dịch vụ.

• Good spoken and written English. Well versed in Canva, PowerPoint and Excel./ Tiếng Anh nói và viết tốt. Sử dụng thành thạo máy tính, như PowerPoint và Excel.

• Confident, possess strong interpersonal and written and communication skills./ Tự tin, có kỹ năng giao tiếp, nói và viết giỏi.

• Job Knowledge & Skills./ Kiến thức và kĩ năng trong công việc

• Quality of Work./ Chất lượng công việc

• Dependability./ Sự độc lập

• Planning & Organizing./ Lập kế hoạch và tổ chức thực hiện

• Participation & Teamwork./ Sự tham gia và làm việc theo nhóm

• Learning & Innovation./ Học tập và đổi mới

• Interpersonal Skills./ Kỹ năng giao tiếp

• Customer Orientation./ Định hướng khách hàng

• Problem Solving & Decisiveness./ Khả năng giải quyết vấn đề và ra quyết định