Marketing Executive (E-Commerce & Social Media Focus)

Company Overview:
MKP Tech is a dynamic and innovative company specializing in distributing leading Korean brands to the Vietnam market. With a focus on delivering high-quality products and exceptional customer experiences, we are committed to expanding our presence in Vietnam’s fast-growing e-commerce and consumer goods sectors. We are seeking a talented Marketing Executive to drive our e-commerce growth and enhance our social media engagement for Korean brands.

Job Summary:
The Marketing Executive will spearhead marketing initiatives to promote Korean brands distributed by MKP Tech, with a strong focus on e-commerce platforms and social media channels. This role requires a creative, results-oriented individual with expertise in digital marketing, e-commerce strategies, and social media trends to boost brand visibility and sales in Vietnam.

Key Responsibilities:

● Develop and execute marketing campaigns to drive traffic, engagement, and sales on e-commerce platforms (e.g., Shopee, Lazada,Tiktokshop) for MKP Tech’s portfolio of Korean brands.

● Create and manage compelling content for social media platforms (,Zalo, TikTok, Facebook) to increase brand awareness and customer interaction.

● Optimize product listings on e-commerce platforms to improve search visibility, click-through rates, and conversions.

● Analyze campaign performance using tools to maximize ROI.

● Able to produce high-quality visuals, videos, and copy tailored to Vietnamese consumers.

● Stay updated on social media trends, competitor activities, and consumer preferences in Vietnam to identify growth opportunities.

● Partner with influencers, KOLs, and local agencies to amplify brand reach and engagement for Korean products.

● Provide regular reports on key performance metrics, offering insights to refine marketing strategies.

Qualifications:

● Bachelor’s degree in Marketing, Business, Communications, or a related field.

● 1-3 years of experience in digital marketing, with a focus on e-commerce and social media, preferably in FMCG sectors.

● Strong knowledge of Vietnam’s e-commerce platforms and social media ecosystems (e.g., Zalo, TikTok, Facebook, Lazada, Shopee).

● Experience with digital advertising tools

● Excellent content creation skills, including copywriting and basic graphic design (e.g., Canva, Capcut, …).

● Proactive, creative, and able to work independently or in a team.

Benefits

• Fixed salary from 8 – 12million VND/month + sales commission
• Full insurance package (health & social)
• Professional and dynamic working environment
• Annual company trip and team-building activities