Digital Marketing Executive

1. Marketing

• Plan & run digital campaigns (Google, Facebook, Instagram…)
• Execute: SEO/SEM, email marketing,…
• Analyze data via Google Analytics, Meta Suite...
• Optimize landing pages & conversion funnels
• Manage digital marketing budget for best ROI
• Coordinate with design/content teams for marketing assets
• Research market trends, competitors & growth opportunities
• Oversee online reputation, respond to parent reviews/inquiries

2. Enrollment

• Build & execute annual student enrollment plan
• Act as primary contact for parents: program, tuition, student updates
• Collaborate on school events/projects/festivals with other teams

3. Team & Development

• Motivate & connect with teams to align on school-wide goals

4. Reporting

• Conduct semesterly evaluations & parent feedback reports

• Degree in Marketing/Business/Communications
• 2+ year in education marketing or admissions (preschool preferred)
• Strong in SEO, Google Ads, Meta Ads, Email Marketing
• Tools: Google Analytics, Tag Manager, Mailchimp, HubSpot
• Good at data analysis, project management, communication
• Creative, organized, proactive
• Fluent in English

Bonus points if you have:

• Experience with automation tools (HubSpot, Active Campaign)
• Design skills (Canva, Photoshop)
• Video/motion editing
• Certifications: Google Ads, Facebook Blueprint, HubSpot