Content Marketing (Campaign & Partnership)

*Content production

• Coordinate with the internal team to produce content (for both text and brief visual) following the plan, supporting sharing detailed briefs, and following up to get the content output on time.
• Write/Produce diversity of the content format, such as social posts, video scripts, articles, newsletters, website post…
• Being the copywriter, coordinating with the digital marketing team to testing creative ads to optimize lead generation campaigns.
• Optimizing written content by both Brand and Performance.
• Generating new ideas to magnify customer engagement.
• Proactively propose improvement plans where needed.

*Analysis & Reporting

• We will work with the “Creative for Performance” method, data will tell us how to generate successful creative.
• Work with the digital marketing team to track, measure, analyze, and optimize all content materials.
• Work with Meta account manager, and Google account manager… to generate insight & optimize marketing campaigns.
• Synthesize & report content performance to generate new insight & ideas.

*Social Partnership and other support

• Responsible for communication & information with partners
• Coordinate with internal teams, such as marketing, retail, trade, social, technical team to ensure successful integration and execution of partnership initiatives
• Presenting proposals, progress reports, and addressing any concerns to maintain strong and productive relationships with partners.
• Implement and manage partnership programs, monitoring performance and adjusting plan as necessary to maximize effectiveness and achieve targets
• Propose media proposal, budget and preferred advertising media to line-manager to maximize performance of partners.
• Support to produce POSM and marketing materials.
• Other duties assigned.