Brand Marketing

Mức lương: 12 - 15 triệu VNĐ
Địa điểm: Hồ Chí Minh
Kinh nghiệm: 2 - 3 năm
Bằng cấp: Cao Đẳng trở lên

Hạn nộp hồ sơ: 04/11/2026 (Còn 29 ngày)

Công Ty TNHH ME Group

Xem thông tin công ty

Thông tin
Việc làm

Thời gian làm việc:

Từ Thứ 2 đến Thứ 6 (08:00 - 17:00)

Địa điểm làm việc:

Hồ Chí Minh

236/12/4B Điện Biên Phủ, phường 17, Bình Thạnh

(Trước sáp nhập: Bình Thạnh, Hồ Chí Minh | Sau sáp nhập: Gia Định, Hồ Chí Minh)

CV CỦA BẠN CÓ PHÙ HỢP VỚI VIỆC LÀM NÀY?

Chi Tiết Công Việc

Mô tả công việc:

Brand Strategy & Planning
Develop and execute annual brand plans aligned with business objectives.
Build and refine brand positioning, communication direction, and key brand messages.
Develop integrated marketing campaigns (IMC) across ATL, BTL, digital, social, and other relevant touchpoints.
Translate consumer and market insights into actionable brand strategies and marketing initiatives.
Campaign & Content Execution
Lead the execution of brand campaigns from planning to launch and post-campaign evaluation.
Oversee social content, PR, KOL/KOC activities, promotional programs, and consumer activations.
Develop and manage brand touchpoints such as in-store activities, pop-ups, events, e-commerce, and digital platforms.
Work closely with internal teams and external agencies to ensure campaigns are delivered on-brand, on-time, and within budget.
Cross-functional Collaboration
Work closely with Sales, Trade Marketing, Finance, E-commerce, and other internal teams to align brand initiatives with business priorities.
Coordinate with external agencies, creative partners, production teams, and other vendors.
Ensure consistent brand communication across different channels and consumer touchpoints.
Performance & Business Management
Monitor campaign and brand performance, identify key learnings, and recommend optimization opportunities.
Support budget planning and tracking for brand marketing activities.
Understand and work with basic P&L principles, connecting marketing investment with business outcomes.

Yêu cầu công việc:

Experience & Knowledge
Experience in Brand Marketing, Marketing, or a related role, preferably within FMCG, consumer goods, retail, or e-commerce.
Strong understanding of market research, consumer insights, brand positioning, and campaign planning.
Good understanding of product portfolio management and how products translate into consumer-facing marketing.
Basic knowledge of P&L, marketing budgets, and business performance.
Skills
Strong project management skills with the ability to manage multiple projects and stakeholders simultaneously.
Strong communication, presentation, and negotiation skills.
Ability to collaborate effectively with cross-functional teams and external partners.
Strong strategic thinking combined with a hands-on, execution-oriented mindset.
Data-driven and consumer-centric, with the ability to turn insights into clear marketing actions.
Good command of English in communication and presentation.

Kỹ năng:

Social Marketing

Quyền lợi được hưởng:

Comprehensive participation in social, unemployment, and health insurance in accordance with company regulations and legal requirements.
Lunch and parking allowances.
Extensive health insurance coverage.
Opportunity to thrive in a dynamic, supportive, and professional environment.
Ongoing training and development opportunities.

Ngành nghề:

Trade - Brand - Product Marketing

Chú ý: Nếu bạn thấy rằng tin tuyển dụng này không đúng hoặc có dấu hiệu lừa đảo, hãy gửi phản ánh đến chúng tôi.