Senior Content Performance

• Plan & execute performance content

- Develop monthly content plans based on Business goals, and product focus.

- Write high-converting ad content across channels: Meta, Google, TikTok, Zalo

- Produce content for social media, landing pages, email, SMS, and other promotional materials.

- Ensure all content reflects the brand tone and communicates consistently across channels.

- Prepare clear and actionable content briefs for Design, Video, or other creative teams to ensure alignment with intent and format.

- Collaborate with Media & Design for creative production, A/B testing, and optimization based on CTR, CPL, CVR, ROAS.

- Stay updated with market trends, social insights, and competitor activities to continuously innovate and refresh content approaches.

- Proactively contribute new ideas and creative concepts to improve campaign performance.

• Manage seasonal & product-based content

- Own content planning and execution for new products launching, key seasonal campaigns: Summer, Back to School, Lunar New Year,...

- Ensure consistent communication across ads, organic channels, and in-center touchpoints.

• Track & optimize content performance

- Monitor performance metrics and internal dashboards to assess campaign effectiveness.

- Analyze results by channel and content type to identify insights and areas for improvement.

- Consolidate key learnings into monthly reports, aligning with marketing and business goals.

• Support Sales with content

- Create content for promotions, offers, and product bundles.

- Collaborate to develop support materials: consultation slides, brochures, ...

• Cross-functional collaboration

- Work closely with Design, Sales, Academic and other internal teams to ensure content quality and on-time delivery.

- Align all content output with campaign timelines, brand direction, and business objectives.

- 3–4 years in Content Marketing, ideally in digital or education-related industries.

- Strong copywriting skills with experience across paid media, social, and owned channels.

- Proven understanding of performance marketing metrics and ad platforms

- Strong planning, execution, and project management.

- Excellent collaboration with cross-functional stakeholders.

- Proactive, analytical, results-oriented, and brand-sensitive.

- Creative mindset, with ability to adapt to trends and generate fresh ideas continuously..