Key Account Manager (North & Central VN)

Key Responsibilities

Sales & Business Development

• Deliver sales revenue and growth targets across assigned key retail accounts.
• Develop and execute sales action plans to maximize sales performance.
• Identify growth opportunities by expanding store coverage, increasing product assortment, and growing sales per store.
• Build and maintain strong relationships with key customers to drive long-term business growth.
• Maintain and strengthen retail partnerships by driving commercial initiatives, promotional activities, and joint business plans to sustain sales growth and support successful contract renewals.

Sales Planning & Performance Management

• Forecast weekly sales volumes and coordinate demand planning to optimize sell-through.
• Manage product availability while keeping product waste and unsold inventory within budget.
• Monitor sales performance, analyze business trends, and recommend improvement actions.

Team Leadership

• Lead, coach, and develop the field sales team (PGs) to achieve sales and execution excellence.
• Plan and manage PG work schedules to ensure smooth daily operations, adequate store coverage, and effective execution of in-store activities.
• Train and onboard PGs within the assigned division, ensuring they have a thorough understanding of the company's products, quality standards, product handling requirements, and key characteristics of fresh produce.
• Monitor in-store merchandising, product visibility, and promotional compliance.

Account & Operations Management

• Coordinate closely with Supply Chain, and Operations to ensure timely order fulfillment and product availability.
• Resolve pre-sales and post-sales issues to maintain high customer satisfaction.
• Ensure smooth execution of promotions, product launches, and in-store activities.

Cross-functional Collaboration

• Work collaboratively with Sales, Marketing, Supply Chain, Production, QA, and other departments to achieve shared business objectives.
• Communicate effectively with internal stakeholders and customers to ensure alignment and efficient execution.

Experience

• 3 years in B2B/Horeca/foodservice sales, with at least 1 year in a sales management or team-leading capacity.
• Proven track record of hitting or exceeding revenue targets in a target-driven, KPI-based sales environment.
• Established relationships with hotels, restaurant groups, or catering companies in Vietnam are a strong advantage.
• Background in fresh produce, perishables, FMCG, or food distribution preferred; experience handling supply variability or surplus stock is a plus.

Skills & Attributes

• Aggressive, self-driven hunter mentality — comfortable opening doors, negotiating hard, and closing new business without being told to.
• Strong commercial and analytical instincts: can read margin, pricing, and volume trade-offs quickly.
• Confident communicator and negotiator at all levels, from kitchen chefs to F&B directors and procurement leads.
• Resilient and adaptable under pressure, especially when managing fluctuating or time-sensitive supply.
• Willingness to travel extensively across Vietnam to build and manage the nationwide channel.
• Proficiency in Microsoft Office / reporting tools; comfortable working with sales and inventory data.

Education

• Bachelor's degree in Business, Sales, Marketing, Food Technology, or a related field.
• Background in fresh produce, perishables, FMCG, or food distribution preferred.