Copywriter (Content Marketing)

Primary purpose: Create digital content and advertorial articles that deliver key messages of brands and engage targeted audiences in brand awareness, giving effective branding angles and branding strategy.

Principal Accountabilities:

• Use the content brief form to work with the account team to get the client brief properly (ask for all the necessary information and raise all the concerns about the brief).
• Study consumers' and users' insights (channel, trend, mentality, social position, target audience language) by internal and external means and take advantage of social trends and techniques.
• Create contents that convey key messages of brand mood and tone. Effective branding angles and strategy, matching brand mood and tone, align with the topline strategy.
• Generate ideas and join brainstorming sessions for viral campaigns and contests.
• Monitor the impacts of content and evaluate the effectiveness of the campaign.
• Updates about job status and other handling jobs to the Head of Content.
• Get feedback and evaluation from the account team and the client to deliver the best content services.
• Write video scripts for the TikTok platform.
• Collaborate with the media team to produce final video products.
• Ensure meeting the deadline as scheduled.

Performance Standard: Outcomes of this position are measured by:

• Quality of copy (as a senior copywriter).
• Client satisfaction.
• Compliance with the campaign timeline.

Knowledge & experiences:

• BA degree, majoring in journalism, languages, or marketing.
• Proficiency in Vietnamese, specifically in using Vietnamese grammar, especially using repeated, onomatopoeic, and pictographic Vietnamese words.
• Knowledge of communication and marketing, especially digital marketing.
• Able to generate ideas.
• General social awareness about, but not limited to, economic growth, consumers, culture, etc.
• Proficiency in English (intermediate).
• Proficiency in MS Office, especially PowerPoint and Excel.
• 1-2 years of working experience (with a diversified brand) is a plus.