Content Marketing Strategist

Key Responsibilities:

• Content Strategy & Execution: Develop, plan, and execute a targeted content strategy that increases brand awareness and drives user acquisition. Oversee production (collaborate with internal technical team) and distribution of digital assets – including blog posts, newsletters, white papers, webinars, and case studies – that translate complex business innovations into engaging content.
• Market Research & Trend Integration: Monitor industry trends and competitor activities to incorporate relevant insights into content and social strategies, positioning our brand as a thought leader in the global biotech market.
  Social Media & Digital
• Campaign Management: Manage and grow our social media presence, ensuring consistent messaging across channels (LinkedIn, X, etc.) to support lead generation and brand engagement. Support in designing and optimizing digital campaigns with A/B testing, using tools like Google Ads and LinkedIn Ads.
• Brand Consistency & Communication: Ensure that the brand is communicated consistently across all touchpoints. This includes maintaining a uniform tone of voice, visual identity, and brand values in every piece of content and digital interaction. Collaborate with creative teams to uphold and evolve the brand guidelines.
• Data-Driven Optimization & Automation: Leverage analytics and marketing automation platforms to measure content performance, refine strategies, and nurture leads through segmented, automated workflows.
• Cross-Functional Collaboration: Work closely with product, sales, and marketing teams to ensure that all content and digital initiatives align with business objectives, support product development, and respond to market feedback.

Qualifications:

Must Have:

• 3–5 years of experience in content marketing and digital communications, preferably within technology, life sciences, or similar sectors.
• Excellent writing (in English) and editing skills with an ability to translate complex ideas into clear, engaging content.
• Proficiency in SEO best practices, content management systems, and social media platforms.
• Demonstrable experience in using digital analytics and marketing automation tools to optimize content performance.
• Proactive learning and strong cross-functional collaboration skills.
• Fluent English for global collaboration

Nice to Have:

• Experience in the biotech or healthcare industry
• Experience working with multi-website portfolios or SaaS platforms.
• Passion for science, research, or technology-driven industries.