Senior Growth Specialist

- Plan and execute multi-channel digital marketing campaigns across Google Ads, Facebook Ads, TikTok Ads, and Zalo Ads.

Manage, monitor, and optimize paid campaigns to drive ROI and achieve business goals.

- Conduct market and competitor research to refine audience targeting and messaging.

- Analyze campaign data and performance metrics using tools like Google Analytics, Mixpanel, and Appsflyer to uncover insights and optimize performance.

- Collaborate closely with cross-functional teams to create integrated marketing strategies that align with overall brand objectives.

- Support content creation for social media, newsletters, and other owned digital platforms to boost engagement.

Stay ahead of digital trends, tools, and technologies, ensuring the brand remains innovative in its approach.

- Contribute to App Marketing initiatives and enhance visibility through ASO (App Store Optimization) strategies.

- 5 years of hands-on experience in digital marketing, with a strong focus on Google Ads and Facebook Ads.

Bachelor’s degree in Marketing

- Demonstrated success in managing end-to-end campaigns and delivering measurable growth.

- Strong analytical and problem-solving skills with a data-driven mindset.

- Solid understanding of SEO, email marketing, and content marketing and how they interconnect with paid channels.

- Proficiency in using data analytics tools (Google Analytics, Mixpanel, Appsflyer) for campaign measurement.

- Familiarity with App Marketing and ASO techniques.

- Excellent project management and organizational skills, with the ability to manage multiple priorities effectively.