Digital Marketing (Tiktok Platform, Ads)

Job purpose:

We are seeking a creative and results-driven Digital Marketing to lead and grow our brands on TikTok. The ideal candidate will have a deep understanding of TikTok’s trends, algorithms, and audience behavior, and be responsible for creating engaging, on-brand content to increase followers, engagement, and brand visibility. This role requires creativity, strategic thinking, and the ability to stay ahead of social media trends.

Key Responsibilities

• Content Creation: Develop and produce original, high-quality video content tailored to TikTok’s unique audience and trends.
• Trend Monitoring: Stay up to date with TikTok trends, challenges, and platform updates to create timely and relevant content.
• Account Management: Oversee and manage the brand’s TikTok account, including scheduling posts, responding to comments, and engaging with followers.
• Campaign Development: Conceptualize and execute TikTok campaigns that align with the brand’s marketing goals and resonate with the platform’s audience.
• Collaboration: Work with internal teams, influencers, and creators to develop partnerships and produce collaborative content.
• Analytics and Reporting: Track and analyze TikTok performance metrics, including views, engagement, and follower growth. Provide actionable insights to optimize content and strategies.
• Brand Voice: Ensure all content aligns with the brand’s tone, messaging, and overall marketing objectives.
• Experimentation: Test new content formats, styles, and ideas to discover what resonates most with the TikTok audience.

• Proven experience managing a TikTok account, either personally or professionally, with demonstrated growth and engagement success.
• Strong understanding of TikTok’s features, trends, and audience behaviors.
• Creative storytelling and video editing skills.
• Proficiency in video editing tools and TikTok’s in-app editing features.
• Excellent communication and copywriting skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Analytical skills with the ability to interpret social media metrics.
• Passion for staying updated on social media and pop culture trends. Preferred Skills:
• Experience collaborating with TikTok influencers or running paid campaigns on TikTok.
• Knowledge of other social media platforms and how TikTok fits into a broader social strategy.
• Familiarity with brand marketing and audience development.