Content Marketing (Content Performance)

HouseNow is looking for a Content Marketing to join our team in Thanh Xuan District, Hanoi. In this role, you'll be instrumental in crafting and executing viral-worthy content strategies across diverse formats, driving engagement and building our brand. We're looking for someone with at least 3 years of experience in content creation, a strong knack for experimentation and a passion for turning ideas into impactful results.

a. Research & Produce Conversion-Focused Content

• Participate in developing weekly, monthly, and quarterly content strategies.
• Proactively research customer insights, market trends, and competitors each month, then apply these insights and data to develop new creative concepts.
• Ideate, script, and collaborate directly with the designers/video editors to deliver high-performing conversion-focused content.
• Take full ownership of conversion-driven content across multiple platforms (Social, Website, App, etc.).

b. Collaborate with the Media Team

• Work closely with media buyers to track performance results of each creative and evaluate content effectiveness using key metrics: CPI, CTR, CPL, CVR, and ROAS.
• Propose creative optimization plans based on data

c. Collaborate with the Branding Team

• Ensure consistency in HouseNow’s tone of voice, visual style, and key messaging across all performance content.
• Participate in brainstorming and executing multi-channel growth campaigns.

• Bachelor’s degree in Journalism, Marketing, Communications or a related field
• 3+ years of experience in content creation, especially with a portfolio that includes viral or high-engagement content
• Strong writing skills with a diverse, creative and flexible writing style — not limited by rigid formats
• Creative mindset with the ability to turn ideas into engaging social content, including a good sense of visual storytelling
• Strong awareness of social media trends and a good understanding of youth culture
• Basic knowledge of Meta/Tiktok Ads, SEO, SEM and social media platforms
• Able to use content creation tools such as Photoshop, Canva, CapCut or similar for image and video editing is a plus
• Proactive, creative mindset with the ability to pitch and execute bold ideas
• Excellent collaboration skills with cross-functional teams