Our story might sound familiar. The two co-founding members left their jobs and travelled around the world in search of a new challenge. But why Doodle?
Well, actually, it didn’t start out as Doodle. One morning, while sitting on top of a mountain in Argentina, we talked about Carl Sagan’s book inspired by Pale Blue Dot, a beautiful photograph of Earth taken 6 billion kilometres away. It is a fundamental image that represents us all, human beings.
“What about calling our company Blue Dot?” Nhu asked. “It embodies the principle of putting people at the heart of our work.” “Human-Centered Design, in a nutshell,” Chris added.
We were inspired, and we created Blue Dot Design as soon as we got back to Vietnam in 2018.
But here’s the catch.
It didn’t work. After a few months of testing, Blue Dot failed. And that turned out to be a win. We had started ‘doodling’ to make sense of our failure, and that was a defining moment for who we are today.
Aha! Doodle! “Let’s call it Doodle!”
And that’s how Doodle was reborn – out of the desire for change, to make a bigger impact beyond the ordinary, to embrace the spirit of F.A.I.L. (First Attempts In Learning) to succeed.
Today, Doodle is a passionate team of Strategic, Experience Designers and Design Thinking Instructors & Facilitators who help like-minded clients make great ideas together.
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