Content Marketer

• App Listing Content: Craft and optimize content for app store listings (title, description, keywords) to boost visibility and drive downloads.
• Visual Content Creation: Design engaging images, banners, and promotional posters to highlight app features.
• Instructional Videos: Create short intro and tutorial videos to showcase the app’s features, benefits, and user experience.
• Promotional Campaigns: Plan and execute promotional campaigns, designing graphics for ads, social media, and other channels.
• Content Strategy: Develop and maintain a content calendar for promotions, seasonal campaigns, and feature updates.
• Cross-channel Marketing: Collaborate with social media, SEO, and email marketing teams to maximize reach and engagement.

Analytics and Optimization: Monitor performance, analyze results, and adjust strategies to achieve KPIs.

• Experience: 2+ years in content marketing, app marketing, or related field.
• English Proficiency: IELTS 7.0 in writing and reading (or equivalent).
• Creative Skills: Proficiency with graphic design tools and video editing software.
• Writing Skills: Strong writing and communication abilities to create compelling, concise copy for a global audience.
• Technical Familiarity: Familiarity with app listing optimization (ASO), keyword research, and analytics tools.
• Project Management: Excellent organizational skills for managing multiple projects, deadlines, and content pieces.

Collaborative Mindset: Ability to work closely with product, marketing, and customer support teams.