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Quản Lý Thương Hiệu (Brand Manager – HCP Marketing)

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    Tính chất công việc

    Full-time

    Vị trí/chức vụ

    Trưởng Nhóm/Trưởng Phòng

    Ngày đăng tuyển

    13/11/2019

    Yêu cầu bằng cấp (tối thiểu)

    Đại Học

    Yêu cầu kinh nghiệm

    5 - 7 năm

    Yêu cầu ngôn ngữ

    Tiếng Anh Tiếng Anh

    Địa điểm làm việc

    ⇒ Hàm Nghi, Quận 1, Hồ Chí Minh

    Việc làm Hồ Chí Minh Việc làm Quận 1

    Mô tả công việc

    BUILD STRATEGY
    • Coordinate with Brand managers and category lead to contribute fact base analysis from HCP standpoint to build brand plan and life cycle management plan that change behavior of end consumer.
    • Convert brand plan strategy and category strategy into HCP marketing rooted into HCP marketing plan rooting from HCP insight and brand objectives as well as HCP influence matrix to consumer.
    • Regular update HCP marketing strategies and tactics for the brand and category provided to sales and Market access team during cycle meetings and sales conference and company annual meeting.

    FINANCIAL
    • Meet and Monitor HCP marketing budget and ensure expenditure is as per planned activities/ initiatives on monthly basic and within the allocated budget from brand managers.

    IMPLEMENTATION
    • Develop and implement all HCP activation campaigns for more and more effectiveness and efficiency in liaise with health care channel team.
    • Build and manage KOL pool/ HCO relationship for not only HCP influence/ education but also to support all educational campaign to consumer to raise disease awareness
    • Coordinate with sales in HCP segmentation and targeting exercise to put right resource into focus area.
    • Ensure that sales, finance and market access are aligned to bring product access through healthcare channel, esp. hospital channel.
    • Developing all detailing / promotional materials to HCP and training document/ tool kit/ role play/ test of med reps that get internal and external approval (where applied)
    • Proactively contribute to the development and implementation of market access and sales force strategies for the assigned brands, handled by the market access team and sales team.

    Yêu cầu công việc

    o University Degree or higher.
    o At least 5 year relevant experience in MNC pharmaceutical companies.
    o Strong desire to grow & win together as a team.
    o Strong track records for brand and new product launching and development.
    o Experience in strategic planning and execution.
    o Dares to dream & innovate and possesses strong execution in excellence to be part of our Indochina Consumer Healthcare team.

    Quyền lợi được hưởng

    - Having chances to get attractive company bonus every month/year
    - Company trip once a year + Joining party
    - Salary and position is reviewed 1 time a year
    - Bonus by individual ability and company’s performance.
    - Social insurance, health insurance, unemployment insurance and other benefits
    - Dynamic and sociable working environment.

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