Marketing And Communication Director

Mức lương: Thỏa thuận
Địa điểm: Hà Nội
Kinh nghiệm: Trên 5 năm
Bằng cấp: Đại Học trở lên

Hạn nộp hồ sơ: 08/07/2026 (Còn 29 ngày)

Công Ty Cổ Phần Viễn Thông ASIM

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Thông tin
Việc làm

Thời gian làm việc:

Từ Thứ 2 đến Thứ 6 (08:30 - 17:30, Lunch break from 12:00 pm to 1:00 pm )

Địa điểm làm việc:

Hà Nội

5 Dien Bien Phu Street, Ba Dinh Ward

(Trước sáp nhập: Hà Nội | Sau sáp nhập: Xuân Hương - Đà Lạt, Lâm Đồng)

CV CỦA BẠN CÓ PHÙ HỢP VỚI VIỆC LÀM NÀY?

Chi Tiết Công Việc

Mô tả công việc:

MISSION:
As the company prepares for its upcoming launch, the Marketing & Communication Director will be pivotal in navigating the shift toward digital-first broadcasting, ensuring our content reaches the right audience through innovative user acquisition.
Based on the strategic orientation of the Management Board and reporting to CEO, the Marketing Director will develop and implement a Marketing - PR strategy for branding, product positioning, pricing and market penetration to improve the company's competitiveness and ensure alignment with the company's overall mission, vision and objectives.
Brand Marketing, Product Positioning and Pricing
Establish and conduct media planning in regard to branding and positioning in order to increase brand awareness rapidly.
Drive brand identity, ensuring it is in line with the company’s brand position and the nature of the market.
Drive the strategic development and execution of product launches to maximize new product offerings, seasonal campaigns and channel specific offerings.
Develop and implement the marketing strategies (segmentation-targeting-pricing) for each channel package.
Develop, in collaboration with other executives, broad policies for the development of new products and/or services and plans to increase market penetration based on market research.
Develop and recommend a pricing strategy for the company that will result in the greatest profit.
Market Research
Lead market research activities to provide accurate and timely market and competitor information for strategic and operational decisions.
Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
Evaluates market reactions to advertising programs, merchandising policies, product/services packaging, and formulation to ensure the timely adjustment of marketing strategies and plans.
Marketing Communication
Direct the company’s advertising and promotions strategy.
Select and manage ongoing relationships with external vendors and agencies.
Define advertising objectives, recommend the choice, and allocate internal and external resources so that campaigns are effective, economical, and appropriate for their intended audience.
PR Management
Build up and develop good relationships with press & media agencies.
Collaborate with senior management to develop public relations goals and strategies to build up and maintain a favorable corporate image.
Direct the planning, development, and implementation of public relations policies, procedures, and programs.
Budget & Team Management
Build and manage annual marketing budget; prepare and consolidate Marketing Operations Plan.
Lead, direct, evaluate and develop a team of PR & Marketing professionals to ensure that the company’s PR & Marketing strategy is implemented effectively and within established budgets.

Yêu cầu công việc:

University graduated, major in Marketing and Business Administration. An overseas master’s degree is preferable.
More than 5 years’ experience in the marketing field in a management position.
Demonstrated track record of successfully launching new brands, business units, or platforms from the ground up, preferably within the Media, Entertainment, or Tech-driven industries.
Extensive experience in the TV/OTT, digital media, or technology sectors, with a deep understanding of how to navigate the transition from traditional to digital broadcasting.
Solid experience in working with international advertising agencies.
Strong experience in leading cross-functional teams during the "setup" phase, with the ability to build marketing departments and operational workflows from scratch.
Excellent English communication skills (verbal and written).
Creative, logical and strategic thinking.
Budget management.

Kỹ năng:

Quan Hệ Báo Chí , Xử Lý Khủng Hoảng Truyền Thông , Xây Dựng Chiến Lược Thương Hiệu

Quyền lợi được hưởng:

Working Hours: Monday to Friday, 8 AM – 5 PM, lunch break from 12:00 PM – 1:00 PM.
Salary & Allowances:
2-month probation period, salary at 85% of the official salary.
Allowances: fuel, phone, clothing, meal allowance.
13th-month salary bonus.
Year-end bonus based on individual KPIs and company business performance.
Performance review twice a year.
Insurance & Other Benefits:
Full participation in all types of insurance (Social Insurance, Health Insurance) as regulated by the State.
Enjoy benefits during holidays and Tet (Lunar New Year) according to company policy.
Annual leave: 12 working days/year and other leave/holiday entitlements as stipulated by the Vietnamese Labor Law.
Healthcare & Personal Development:
Annual health check-ups.
PTI 24/7 health insurance.
Opportunities for training, professional skill development, and career advancement in a professional environment.
Work Tools & Corporate Culture:
Fully equipped with work equipment: computers (PC/Laptop), secondary monitors (depending on position).
Friendly and open work environment; supportive colleagues, willing to share.
Flexible work culture, casual dress code, encouragement of creativity.
Regular internal activities (birthdays, International Women's Day, Mid-Autumn Festival, etc.) and Teambuilding/Year-End Party activities throughout the year.