Graphic Designer

Objectives of this role

• Work on a wide range of projects and media, using various software programs to visualize and develop innovative graphic designs that meet business goals

• Obtain input from managers to ensure that designs meet organizational standards and brand expectations, express ideas accurately, and represent the company or client appropriately

• Work independently as well as cooperatively with marketing team to meet deadlines, stay within budget, and schedule project implementation based on workload, which may include five or more simultaneous projects

• Examine existing processes, identify flaws, and create solutions that improve design capabilities

• Update and maintain internal databases for designs, photography, and video

Responsibilities

• Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communications, newsletters, and marketing materials

• Translate strategic direction into high-quality design within an established brand identity

• Develop concepts by hand or with software, and execute original content by determining the ideal usage of color, text, font style, imagery, and layout

• Manage the design and uploading process for all project materials, based on best practices for using a content management system

• Use trend intelligence and knowledge of historical and current markets when designing and executing specific classifications