Giám Đốc Tiếp Thị & Truyền Thông (Marketing & Communication Manager)

  • Hết hạn trong 16 ngày nữa
  • Mức lương Thỏa thuận
Mô tả công việc

Position Overview: This is a key role within the hotel. Key responsibilities include growing the equity of the Hotel and the brand through all communications, product and partnerships and using the Accor and Brand platform and tools to drive revenue for rooms and all hotel outlets and services. Liaises with: Sales team Hotel revenue/distribution manager Reservations department Food & Beverage Manager / Executive Assistant Manager Regional and Country Marketing and Communications teams Brand

 Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)

 Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels

 Manage all marketing/promotional/sales collateral development/production both on and off line Communications / Public Relations

 Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods

 Establish and maintain a relationship with Key local press and local media  Liaise with the regional Communications team to maximise communications exposure

 Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand Sponsorship:

 To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI

 Drive the marketing and communication (internal and external) of the Hotels CSR commitments Loyalty & Partnerships

 Ensure that AIClub is robustly promoted in the hotel and champion a loyalty culture

 Ensure the hotel AIClub recognition programme is followed and according to the brand promise

 Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices

 To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programmes are protected)

 In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions E Marketing:

 Effectively manage the hotel’s content and images through conducting regular website audits

 Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organisations

 Manage the hotels’ website – traffic and revenue generation, promotional content display

 Manage the hotel email database and e communication activity

 Manage online advertising for the hotel (display banners, SEM/PPC etc)

 Manage the online promotion for conference and catering and food and beverage activity at the hotel

 Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks

 Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator

 Report to appropriate parties negative comments and discussions  Identify threats and opportunities in user generated content surrounding our Hotel

 Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies Quality:

 Ensure that all tools and procedures are in place to engage guests in Guest Book (the Accor Guest Satisfaction Survey)

 Regularly monitor the hotels Guest Book Dash Board and communicate with all the team. Ensure actions are put in place by the hotel to improve below standard scores

 Be fully au fait with the brands audit criteria 


Yêu cầu công việc

The candidate must have:

• Excellent organisational skills and ability to prioritise tasks

• Be creative and innovative

• Well groomed at all times to maintain a professional impression of the hotel

• Excellent guest and client relations

• Be results focused and be able to implement activities to drive revenue

• Be very proficient in Microsoft applications

• Establish a good understanding of TARS, Accor distribution & pricing

- Experience minimum 3 years
- College level up

• Have excellent English written and verbal communication skills

• Extremely pro active with all activities to support the hotel

• Be able to work effectively as part of a dynamic team


 

Quyền lợi được hưởng

Candidates will be provied the job details during the interview.

Địa điểm làm việc

Lot A1 Zone of the Villas of - Green Island - Hoa Cuong Bac Hai Chau District, Danang City. - (Đà Nẵng)

Ngành nghề
Tính chất công việc

Toàn thời gian

Yêu cầu về bằng cấp (tối thiểu)

Cao Đẳng

Yêu cầu kinh nghiệm

3 - 4 năm