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Campus Communication Strategist

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    Tính chất công việc

    Full-time

    Vị trí/chức vụ

    Nhân Viên/Chuyên Viên

    Ngày đăng tuyển

    24/05/2022

    Yêu cầu bằng cấp (tối thiểu)

    Đại Học

    Yêu cầu kinh nghiệm

    Không yêu cầu

    Địa điểm làm việc

    ⇒ 594 Ba Tháng Hai, phường 14, Quận 10, Thành phố Hồ Chí Minh

    Việc làm Hồ Chí Minh

    Mô tả công việc

    Reports to: Campus and Marketing Team

    Collaborate with other teams to ensure brand consistency and quality of output.

    I Job Description:

    Digital Strategist responsibilities are:

    Content Development:

    • Develop and publish appropriate content for Campus Microsites and Social Media feeds that are aligned with VAS brand positioning and image (include copy, photo, video, and others).
    • Work closely with Marketing, PR team and campus's PICs (event/ admission teams/ Campus Management) to regularly update content for microsites, website and social media.

    Microsite Management:

    • With the guidance and support of VAS Marketing and PR teams:
    • Analyse data of Campus microsite to ascertain content engagement levels such as: how users interact with the sites, what content the users are interested in, time on site, bounce rate, traffic etc. and improve the microsite content to increase the attractiveness to the users.
    • Manage the CMS (Content Management System) to self-upload and edit all content on the website and microsite. Work with IT, developers, and agency to ensure all data are legally compliant/ accurate (e.g., copyright protection, layout, grammar) and the responsiveness of website/ microsites on PC & mobile.
    • Assure the data of potential parents submitted via website and microsites are sent automatically to the admission team in real-time for following up.
    • Conduct content audits to eliminate gaps, redundant and/or duplicate information on website/ microsites.

    Social Media Management:

    • Research VAS/Campus customer preferences
    • Monitor and Feedback on Competition feeds from other key schools
    • Create engaging text, image and video content
    • Design posts to sustain community curiosity and create buzz around enrollment
    • Measure web traffic and monitor SEO – (Metric for effectiveness? TBC)
    • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
    • Train key co-workers to use social media in a cohesive and beneficial way
    • Oversee social media accounts’ layout

    Customer Relationships

    • Communicate with followers, respond to queries in a timely manner and monitor reviews
    • Report on online reviews and community feedback
    • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
    • Suggest new ways to attract prospective customers, like promotions and competitions

    PR & Marketing Tasks

    • Monitor and report any PR related issue that may arise at Campus
    • Collaborate with Marketing’s vendors and suppliers (printing, event, filming and photography agencies) when they work at/for campus
    • Coordinate on-site events and support collecting student contest entries
    • Handle tasks related to sponsoring places at campus

    Yêu cầu công việc

    • An excellent writer and editor in both VN & EN languages.
    • Verifiable experience with MS Office and WordPress.
    • Basic technical knowledge of HTML and online publishing.
    • Basic knowledge of SEO and web traffic metrics.
    • Comprehension of and familiarity with social media.
    • Detail-oriented.
    • Time management and organizational expert.
    • Bachelor’s degree in Digital Media, Marketing or relevant field.

    Benefits:

    • Obligated insurances (HI, SI, UI), 24/24 Accident Insurance, Personal Tax (if any) are covered by VAS
    • Lunch at school
    • 13th monthly salary and KPIs bonus
    • 50% discount of tuition for 2 children
    • Team building, yearly staff-outing
    • Opportunity of Internal training or coaching
    • Working in professional environment

    Application packages:

    • Application Letter
    • CV & Portfolio
    • Copied degrees and relevant certificates (if any)
    • Residence Book & ID/ Passport
    • Temporary Residence Confirmation
    • Medical Report

    Quyền lợi được hưởng

    - Chế độ bảo hiểm
    - Du Lịch
    - Chế độ thưởng
    - Chăm sóc sức khỏe
    - Đào tạo
    - Tăng lương

    Giáo dục/Đào tạo

    594 Ba Tháng Hai, Phường 14, Quận 10

    100-200 nhân viên

    Hệ thống Trường Dân lập Quốc tế Việt Úc (VAS) theo đuổi tầm nhìn trở thành một hệ thống trường học xuất sắc, không ngừng lớn mạnh - nơi cung cấp cho học sinh nền tảng học vấn vững... [Xem thêm]

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