Mô tả công việc
1) Category Sales Strategy:
- Create & execute category sales strategy in line with corporate strategy & Brand strategy from channel, area, shopper and retailer view point.
2) Category Management:
- Practice category management
- Create sales forecast based on information from sales team and responsible for it to D&S
- Create effective MK master plan with brand team
- Create effective BTL with brand team (MK campaign, Trade promotion)
- Create sales support tools by category for their activities with brand team (AKABAN & 9 koma , critical path, 1 Koma, Display guideline, product catalog)
- Propose Discontinue plan and monitor it to take quick action if needed
- Management of POSM (Propose type of POSM, produce it and manage its quantity)
- Make a report of category sales situation (Sales, distribution, sell-in, sell-out, competitors activity)
3) Shopper/Area understanding:
- Analysis brand situation by channel and area by category
- Summarize the difference of shopper and channel by category
- Create "format for checking Genba" to be shared for common knowledge for sales/MKT members
- Make a report for finding out of shopper / channel by category
4) CE, Training, sales briefing for deep understanding of product:
- Propose scheme of training for PG & BA and support their activity
- Hold product knowledge sharing meeting such as sales briefing for sales team's better understanding (NPD/Improved)
5) Business operation management:(Data Analysis)
- Create format of any analysis for sales team
- Ensure accuracy and timeline of sales & distribution reports(Daily, Monthly)
- Ensure accuracy and timeline of data processing sales EST
- Date processing for BGT by category, channel, month after getting overall figures from Brand team
- Contact Market data agency (Kanter, Nielsen...) as window person
- Ensure the availability of all Data source
6) Business operation management:(MK expense management)
- Ensure MKT expense is aligned with BGT or TGT
- Ensure MKT expense is used and allocated right time and G/L account
- Manage to use ATL, Sale Promotion Expense and research fee within the BGT or TGT by reporting monthly
7) Business operation management:(Admin-paper work)
- Do any paper work for making MKT operation smoothly
- Register MOIT, ensure to register on time, monitor flow of MOIT registration
- Do any report of Accrue and settlement for all expense belong to brand team
- Update and ensure Cash flow on time
8) Business operation management:(Admin-Support work for sales team)
- Coordinate to conduct training events for sales team (KVSS, Shijoken, Sales Briefing)
- Develop Sales tools for sales team (uniform, product catalog and others)
- Do any support for some event between MKT and sales
9) TCR contribution:
- Initiate and promote plan to contribute to company profit through TCR idea
10) Coaching:
- Coach other Brand members (Subordinates)
11) Paper work:
- Do paper work related to many things
12) Other:
- Do assignment from direct superior