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Brand & Trade Activation Manager

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    Tính chất công việc

    Full-time

    Vị trí/chức vụ

    Nhân Viên/Chuyên Viên

    Ngày đăng tuyển

    16/12/2019

    Yêu cầu bằng cấp (tối thiểu)

    Đại Học

    Yêu cầu kinh nghiệm

    5 - 7 năm

    Yêu cầu ngôn ngữ

    Tiếng Anh Tiếng Anh

    Địa điểm làm việc

    ⇒ 73 Đồng Khởi, Bến Nghé, Quận 1, Hồ Chí Minh

    Việc làm Hồ Chí Minh Việc làm Quận 1

    Mô tả công việc

    Purpose:
    Lead Brand & Trade activations for CC & RRP, by developing coherent solution toolboxes (content, programs & processes) ensuring consistent B2B & B2C customer experience across Omni-channel in order to achieve short and long term business objectives.

    Key accountabilities:
    Brand & Trade Activation:
    - Lead development of B2B & B2C activation strategies across offline & online channels and translate it into comprehensive solution toolbox ensuring consistent Omni-channel experience.
    - Lead and guide direction of program development & communication deployment for B2B and B2C and work closely with Retail & Commercial Operations to ensure excellent execution.
    - Contribute to trade programs development of Digital Trade Engagement platform for CC.
    - Ensure liaison with all internal & external stakeholders regularly and play gate keeper role for annual activation plan assuring all activation projects & initiatives are properly planned, communicated, executed and measured.
    - Work closely with Enterprise Analytics, Retail & Commercial Operations on performance insights & on-ground feedbacks to have in-time corrective actions & optimize business efficiencies.

    Events:
    - Work closely with Corporate Communication to develop event platforms strategy and executional plans in order to maximize brand exposure, availability and visibility.
    - Work closely with Retail & Commercial Operation on in-boutique events & trade engagement events planning, development and execution.
    - Ensure all activation materials developed are in line with marketing guideline and compliance policy before deployment.

    Project & Budget Management:
    - Together with project team, set clear & measurable project goals, establish comprehensive project tasks and a realistic timeline for completion by assigned parties, evaluate progress and make right adjustments as needed to ensure that clients, internal or external, achieve their desired results.
    - Manage activation & event budget in line with business long range plan.
    - Control budget process to ensure monitoring the usage of each department and provide analysis regarding the variances on monthly basis.
    - Recommend changes/corrective plans and actions in order to ensure optimum budget allocation and spending.

    Yêu cầu công việc

    - At least 5+ years’ experience in Brand & Trade Activation
    - At least 5+ years developing trade content/communication
    - Solid experience in Digital Marketing
    - Strong agencies management skill
    - Analyzing multi-channel trade & consumer data
    - Collaborating with UX and UI Teams
    - Experience of working in lean, test & learn environment(s)

    Quyền lợi được hưởng

    - Having chances to get attractive company bonus every month/year
    - Company trip once a year + Joining party
    - Salary and position is reviewed 1 time a year
    - Bonus by individual ability and company’s performance.
    - Social insurance, health insurance, unemployment insurance and other benefits
    - Dynamic and sociable working environment.

    Công ty TNHH Vinataba-Philip Morris
    Tham gia vào đại gia đình

    Công ty TNHH Vinataba-Philip Morris

    Kinh doanh, Sản xuất/Vận hành sản xuất

    15th floor, Vincom Center, 72 Le Thanh Ton, District 1, HCM City

    50-100 nhân viên

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