Associate Marketing Manager (Community & Products)

• Play a key role in managing and growing Garmin fan communities in sports fields including running, triathlon, cycling, golf, and fitness. The candidate will act as an advocate and product expert to influence stakeholders in these sports fields. Main communities include the “Garmin Run Club” and the “Garmin Cycling Club.”

• Based on the Asia & local fitness strategy to come up with local community strategy to grow community of Garmin fans in sports field.

• Planning, executing, organizing, and engaging sports events or marketing activations. Leading execution of marketing-related community programs from start to finish.

• Leveraging cross-team support and driving collaboration. (Internal cross-team inc. Sales team/channel marketing team/ Social & PR / Asia team PM & Mkt & design; External cross team inc. media agency / PR agency / Event house/coop partners / distributor & dealers…etc)

• Leading KOL management. Be the main contact to sponsor and maintain good relationships with athletes/sports events organizers/sports clubs and ensure the fulfillment of their obligations to Garmin.

• Proactively exploring partnerships and establishing co-branding programs to increase brand awareness and promote Garmin products.

• Develop the product training policy for internal/external stakeholders for Garmin Vietnam

• Work with creative designer and create the training materials for Garmin Vietnam.